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Nancy Ajram Celebrates Home Centre’s 20th Anniversary

Home Centre turned 20 this year and there was no way we could let this milestone pass without going all-out about it. Our much-talked about anniversary soirée took place on Monday, 12th October at Madinat Arena, Dubai. It was a grand success and we are proud to announce that we turned 20 with élan!

Prominent guests on red carpet


This black tie event saw prominent media personalities, socialites and senior management from Landmark Group across the region.  The highlight of the party was none other than our brand ambassador Nancy Ajram who graced the event and looked stunning in a sequined black gown. 

Being a proud home retailer, we wished to create an aura of “home” at the venue. Owing to that, the décor comprised of artistic furniture installations set up at various spots – adding a touch of glamour and drama to the set.


The evening started with our CEO Médéric Payne addressing the crowd about Home Centre’s 20 years and thanking our valuable customers for the journey so far. It was after this that Nancy made her grand entrance on stage and interacted with Médéric and host Wonho. She spoke about our recently launched television commercial and catalogue and also shared her personal experiences. 


Apart from this, the evening bustled with several other entertaining activities. From aerial acts to spot dances and foot-tapping musical renditions – there was no room for a dull moment at the party.  We also set up a photo-booth and flipbook activation that garnered attention from our guests who we ensured walked away with a memory.


With guests posting pictures and statuses about the happening party on Facebook, Twitter and Instagram – the buzz created on social media was phenomenal. So much that #HCTurns20 turned out to be one of top 5 trending hashtags on Twitter that evening!

All’s well that ends well and we’re glad we could put up an enjoyable evening for our guests. There was certainly no better way to welcome Home Centre’s 20th anniversary!